Mediocre Success Is Worse Than Outright Failure
List everyone you know who started by launching a startup every month, and the ninth one was really successful.
List everyone who has 1 really good idea / year, and obsessed over it, and was successful.
The second is 100x more common.
We can all list the people... See more
Jason Cohenx.comExecution Does Not Matter: If your startup addresses a market that really wants your product, you can screw almost everything up and still likely be successful. On the flip side, if you are really good at execution, but the “dogs aren’t eating the dog food”, you have no chance at winning.
Parsa Saljoughian • 7 Lessons from Andy Rachleff on Product-Market Fit
In order to maximize learning, you have to pick bold outcomes instead of chasing incremental improvements. So, rather than changing the color of your call-to-action button, change your entire landing page. Rather than tweaking your unique value proposition (UVP) for a single customer segment, experiment with different UVPs for different customer
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