🤳Media vs Messaging Apps

This is where messaging is a much more natural fit, and, as far as the depth of your network is concerned, messaging services are just as much a threat to v1 social networks connectivity as TikTok is to Facebook’s hold on attention: I can simultaneously be a Bucks fan with the Fiefdom, a tech enthusiast with my Slack group, explore ideas with my Wh... See more

Messaging apps, in contrast, tend to allow users themselves to form the subgroups most relevant to them. Facebook Groups is a more flexible architecture than News Feed. Humans contain multitudes, and social apps should flex to their various communication privacy needs.

We keep comparing “media networks” (Tiktok, Youtube, Twitter) and “social media networks” (Facebook, Instagram, Snapchat) as if they are similar. Both can be user generated content. At their core, they are more different than alike. Even if the social networks include some media

I see Social Media 3.0 bifurcating this decade: people will gravitate toward small group or 1-to-1 messaging, while also gravitating toward broad, 1-to-many platforms.

There is a similar pattern for chat apps: WhatsApp, iMessage, Telegram, Facebook Messenger and Snapchat all have at least 100 million users. Why doesn’t the market tip in favor of one or two of them as the literature suggests?