updated 2d ago
Measure What Matters: The Simple Idea that Drives 10x Growth
exactly how do you build engagement? A two-year Deloitte study found that no single factor has more impact than “clearly defined goals that are written down and shared freely …. Goals create alignment, clarity, and job satisfaction.”
from Measure What Matters: The Simple Idea that Drives 10x Growth by John Doerr
In Google’s early years, Larry Page set aside two days per quarter to personally scrutinize the OKRs for each and every software engineer.
from Measure What Matters: The Simple Idea that Drives 10x Growth by John Doerr
Stay flexible. If the climate has changed and an objective no longer seems practical or relevant as written, key results can be modified or even discarded mid-cycle.
from Measure What Matters: The Simple Idea that Drives 10x Growth by John Doerr
Measuring what matters begins with the question: What is most important for the next three (or six, or twelve) months?
from Measure What Matters: The Simple Idea that Drives 10x Growth by John Doerr
An OBJECTIVE, I explained, is simply WHAT is to be achieved, no more and no less. By definition, objectives are significant, concrete, action oriented, and (ideally) inspirational. When properly designed and deployed, they’re a vaccine against fuzzy thinking—and fuzzy execution. KEY RESULTS benchmark and monitor HOW we get to the objective. Effecti
... See morefrom Measure What Matters: The Simple Idea that Drives 10x Growth by John Doerr
OKRs: “A management methodology that helps to ensure that the company focuses efforts on the same important issues throughout the organization.”
from Measure What Matters: The Simple Idea that Drives 10x Growth by John Doerr
defined OKRs: “A management methodology that helps to ensure that the company focuses efforts on the same important issues throughout the organization.”
from Measure What Matters: The Simple Idea that Drives 10x Growth by John Doerr
OKRs are a cooperative social contract to establish priorities and define how progress will be measured. Even after company objectives are closed to debate, their key results continue to be negotiated. Collective agreement is essential to maximum goal achievement.
from Measure What Matters: The Simple Idea that Drives 10x Growth by John Doerr
Effective KRs are specific and time-bound, aggressive yet realistic. Most of all, they are measurable and verifiable. (As prize pupil Marissa Mayer would say, “It’s not a key result unless it has a number.”) You either meet a key result’s requirements or you don’t; there is no gray area,
from Measure What Matters: The Simple Idea that Drives 10x Growth by John Doerr
OKRs surface your primary goals. They channel efforts and coordination. They link diverse operations, lending purpose and unity to the entire organization.
from Measure What Matters: The Simple Idea that Drives 10x Growth by John Doerr