Internet metrics over-value quantity and under-value quality. It’s a measurement problem. For example, platforms can easily calculate how many people read my articles, but they can’t evaluate the quality of those people.

Your ideas are a product of the information you consume. Improving your outputs requires actively directing your attention to high-quality information streams and diverting attention from low-quality ones.

The tricky thing is that our information ecosystem is full of talented marketers who masquerade as experts with convincing copywri

The things that are going to be valuable are the things you can’t teach or copy.”