Mass Observation

Mass Observation is a social research project. Everyday Britains send in observations about their everyday lives. It's a great resource for getting behind the headlines and into how people really feel about culturally significant moments.

The data collected would enable the organizers to plot “weather-maps of public feeling.” As a matter of principle, Mass-Observers did not distinguish themselves from the people they studied. They intended merely to expose facts “in simple terms to all observers, so that their environment may be understood, and thus constantly transformed.”

Prompt power is not benign! The questions we ask ultimately determine the answers we find.