Everyone in design circles loves to pontificate about taste, but it's always the people with portfolios that look like a Vegas casino who have the most to say. Taste is the emperor's new clothes of the creative industry, claimed by all, possessed by few, recognized only by those who already have it. But the twisted... See more

Taste is an abstract, ineffable, unstable thing. A listener to music or reader cannot truly tell if they will enjoy something before they experience it; pleasure in a piece of art is never guaranteed. So when encountering an artwork, we immediately evaluate it by some set of mental principles, and, hopefully, find the beauty in it, feel affirmed,

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