added by sari · updated 2y ago
Masa Madness
Masa was enamored by Adam, but others at SoftBank and the Vision Fund were less convinced.
from Billion Dollar Loser: The Epic Rise and Spectacular Fall of Adam Neumann and WeWork by Reeves Wiedeman
- It was, from the start, very obviously one of those high-octane attempts to manufacture something huge, not an organic growth play. Brandless had raised more than $50 million in venture capital pre-launch — unusual at the time — and later attracted a mega-round led by SoftBank’s Vision Fund.
from The end of Brandless by The New Consumer
sari added
- Again, DTC companies almost certainly have higher cost structures than a website, and do get some sort of returns from scale, but those returns are limited; this is where it seems Softbank specifically went wrong. Indeed, this is the broader takeaway from Softbank’s investments: what characterizes the Vision Fund’s mistakes in case after case is a ... See more
from Brandless Closes, The DTC Facebook Challenge, DTC Versus Softbank by Ben Thompson
sari added