how do whole communities act when conquered and enslaved? The same strategy serves them as it does the lame individual in a society of warriors. They specialize and become indispensable to their masters.

The capitulation of Western man to his technology, with its crescendo of specialized demands, has always appeared to many observers of our world as a kind of enslavement

The artist picks up the message of cultural and technological challenge decades before its transforming impact occurs.

Man becomes, as it were, the sex organs of the machine world, as the bee of the plant world, enabling it to fecundate and to evolve ever new forms. The machine world reciprocates man’s love by expediting his wishes and desires, namely, in providing him with wealth.

By continuously embracing technologies, we relate ourselves to them as servomechanisms.

Pope Pius XII was deeply concerned that there be serious study of the media today. On February 17, 1950, he said: It is not an exaggeration to say that the future of modern society and the stability of its inner life depend in large part on the maintenance of an equilibrium between the strength of the techniques of communication and the capacity of

the beholding of idols, or the use of technology, conforms men to them.

Just as speech lost its magic with writing, and further with printing, when printed money supplanted gold, the compelling aura of it disappeared.

All the alphabets is use in the Western world, from that of Russia to that of the Basques, from that of Portugal to that of Peru, are derivatives of the Graeco-Roman letters. Their unique separation of sight and sound from semantic and verbal content made them a most radical technology for the translation and homogenization of cultures.