Man becomes, as it were, the sex organs of the machine world, as the bee of the plant world, enabling it to fecundate and to evolve ever new forms. The machine world reciprocates man’s love by expediting his wishes and desires, namely, in providing him with wealth.

War and the fear of war have always been considered the main incentives to technological extension of our bodies.

To behold, use or perceive any extension of ourselves in technological form is necessarily to embrace it.

Print created individualism and nationalism in the sixteenth century.

the American Presidency has become very much more personal and monarchical than any European monarch ever could be.

As work is replaced by the sheer movement of information, money as a store of work merges with the informational forms of credit and credit card. From coin to paper currency, and from currency to credit card there is a steady progression toward commercial exchange as the movement of information itself.

All the alphabets is use in the Western world, from that of Russia to that of the Basques, from that of Portugal to that of Peru, are derivatives of the Graeco-Roman letters. Their unique separation of sight and sound from semantic and verbal content made them a most radical technology for the translation and homogenization of cultures.

Housing was an image of both the body and the universe for tribal and nonliterate societies.

For just as a metaphor transforms and transmits experience, so do the media.