Marshall McLuhan, W. Terrence Gordon - Understanding Media_ the Extensions of Man_ Critical Edition-Gingko Press
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Saved by Laura Huang
Marshall McLuhan, W. Terrence Gordon - Understanding Media_ the Extensions of Man_ Critical Edition-Gingko Press

Saved by Laura Huang
Electromagnetic technology requires utter human docility and quiescence of meditation such as befits an organism that now wears its brain outside its skull and its nerves outside its hide.
The artist picks up the message of cultural and technological challenge decades before its transforming impact occurs.
technical change alters not only habits of life, but patterns of thought and valuation,
By continuously embracing technologies, we relate ourselves to them as servomechanisms.
the man in a literate and homogenized society ceases to be sensitive to the diverse and discontinuous life of forms. He acquires the illusion of the third dimension and the “private point of view” as part of his Narcissus fixation, and is quite shut off from Blake’s awareness or that of the Psalmist, that we become what we behold.
Print created individualism and nationalism in the sixteenth century.
The square room or house speaks the language of the sedentary specialist, while the round hut or igloo, like the conical wigwam, tells of the integral nomadic ways of food-gathering communities.
Western man acquired from the technology of literacy the power to act without reacting
the beholding of idols, or the use of technology, conforms men to them.