Marshall McLuhan, W. Terrence Gordon - Understanding Media_ the Extensions of Man_ Critical Edition-Gingko Press
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Saved by Laura Huang
Marshall McLuhan, W. Terrence Gordon - Understanding Media_ the Extensions of Man_ Critical Edition-Gingko Press
Saved by Laura Huang
Western man acquired from the technology of literacy the power to act without reacting
the invention of Euclidean space is, itself, a direct result of the action of the phonetic alphabet on the human senses.
To behold, use or perceive any extension of ourselves in technological form is necessarily to embrace it.
The square room or house speaks the language of the sedentary specialist, while the round hut or igloo, like the conical wigwam, tells of the integral nomadic ways of food-gathering communities.
pictographic and hieroglyphic writing as used in Babylonian, Mayan, and Chinese cultures represents an extension of the visual sense for storing and expediting access to human experience.
how do whole communities act when conquered and enslaved? The same strategy serves them as it does the lame individual in a society of warriors. They specialize and become indispensable to their masters.
Each new technology creates an environment that is itself regarded as corrupt and degrading. Yet the new one turns its predecessor into an art form.
Electromagnetic technology requires utter human docility and quiescence of meditation such as befits an organism that now wears its brain outside its skull and its nerves outside its hide.
men are never aware of the ground rules of their environmental systems or cultures. Today technologies and their consequent environments succeed each other so rapidly that one environment makes us aware of the next.