Marketing in a Broken World

For creative people this hits especially hard as social media’s invention of “personal brands,” “influencers,” and the “Creator Economy” turned the few remaining aspects of life that hadn’t yet been marketized into the last ways we could make a living without working for somebody else. Gradually and then suddenly creative people found themselves do... See more

For creative people this hits especially hard as social media’s invention of “personal brands,” “influencers,” and the “Creator Economy” turned the few remaining aspects of life that hadn’t yet been marketized into the last ways we could make a living without working for somebody else. Gradually and then suddenly creative people found themselves do... See more

Keeping a good thing going is hard, and if you have the skills to do it, it kinda makes sense to focus your use of those skills in domains that are more rewarding. This creates “missing markets” that are only served by thankless volunteers who are suckers for pain.