Mark Zuckerberg + Spotify & Shopify's CEOs discuss the Creator Economy on PressClub
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Mark Zuckerberg + Spotify & Shopify's CEOs discuss the Creator Economy on PressClub
Evolution of media from clickbait and traditional outlets to influencers, physical objects in video content, and opportunities in long-term vision.
TRANSCRIPT
You feed the beast and we co-opt media companies as a primary layer of distribution. And then as you get to 2019, 2020, media has really lost a lot of steam, but that's sort of the rise of the influencer and the content creator.
And that's when you start to realize like those groups are this new media companies. They have very similar incentive
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Discussing the diminishing returns of virality and the strategic pivot towards building long-term value with smaller, engaged audiences.
TRANSCRIPT
And so we are certainly evaluating, like, what do we want from the work that we put out now? And what is the scale of the relationship with an audience that that work is going to have?
I actually believe that it will be very cool to spend the next three, five, maybe even 10 years engaging with much smaller audiences. It's going to take a lot of
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