Mark Zuckerberg on Messenger

For Platform, the key reason to focus on this is opening up another valuable surface beyond News Feed. This is important not only to expand, but because News Feed and therefore our current platform may actually be getting *less* valuable over time as more behavior moves to more private mediums like messaging.

But to get people to ditch WhatsApp and switch to Messenger, it will never be sufficient to be 10% better than them or add fun gimmicks on any existing attribute or feature. We will have to offer some new fundamental use case that becomes important to people’s daily lives.

Given how important messaging has become relative to News Feed where our platform primarily focuses, it seems like there is a large opportunity here, both to extend Messenger in a unique and differentiated way compared to other messaging products and to extend our development platform to another extremely important surface.

For Messenger, I think differentiation is extremely important and something we haven’t focused on yet. We’ve spent the past 6-12 months catching up to WhatsApp and competitors on table stakes like performance, reliability, pushability, etc. This work isn’t done and we will continue to do it, including catching up in areas like groups.

To recap, the four ideas discussed above are:1. Send a message API / button- Enabling devs to promote person-to-person messaging in their apps2. Content Platform in Messenger- Turning stickers into an open market- Adding memes and videos to the market- Building a simple in-message games platform3. App-to-person messages and agents- Enabling apps an... See more