Mapping your market and truly understanding your TAM & SAM
notion.vc
Mapping your market and truly understanding your TAM & SAM
How to Understand Any Market Understanding the TAM (Total Addressable Market) and what the industry as a whole is projected to look like in a few years, can go a long way. There are a few ways to do this. I’ll list the methods that have worked best for me in the past.
Bradley Miles • #BreakIntoVC: How to Break Into Venture Capital And Think Like an Investor Whether You're a Student, Entrepreneur or Working Professional (Venture Capital Guidebook Book 1)
TAM arbitrage: The core idea is that if you, as an investor or a founder, can do the work and understand a market better than anyone else, and appreciate that its actually bigger than anyone gives it credit for, then investors can pay higher prices, founders can be more aggressive with burn, and experiment more broadly.
Kyle Harrison • Markets, Markets, and Markets
