Let’s not forget that just 15 years ago, in order to reach an audience, you had to go through a hyper-selective process where one person had the power to decide if you’d be allowed to speak to the general public.
The internet is magic and creators are its purest expression. Where most people see a cultural oddity, I see an entire generation bypassing traditional gatekeepers for the first time in history.
As long as their audience is on the media networks, they’re only renting it, not owning it. There’s a whole class of startups whose main purpose is to help creators convert media network followers into owned community members.