At the start of 2013, I gave a presentation to Percolate about our company values and vision for the year. By June, we had doubled our headcount to 60 people. When I referenced that presentation mid-year, I realized that half the people in the room had never heard it. That moment had a huge impact on my approach to company-building.

I became

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Awesome manual explaining how Big Spaceship makes decisions as a team and company.

GitLab aims to be open about as many things as possible. The company shares internal meetings on YouTube, maintains a public issue tracker for projects, and provides a 2,000-page handbook detailing their operational procedures. This dedication to transparency has enhanced user trust and encouraged community engagement, retention, and growth.