In its highest form, the manifesto acts as a magic spell incanted by the visionary artist. It is a performative speech/act that attempts to bring a new reality into existence.
After collecting our ‘beats’, we start writing with the extended manifesto-length version. For us, a ‘manifesto’ represents a compact message made up of five elements:
A big idea that captures attention.
A thesis statement that expresses a controlling idea succinctly.
Contextual elements to shape beliefs by establishing authority and empathy,... See more