Sports teams (and fans) love data and emotions are at the heart of sports, which means that experimentation could result in meaningful experiences. Or as the club contends, “serve as a study in shared passion.”

Longtime Wrexham supporters are certainly delighted by the team’s successes, but they must also recognize that the club has become something new and different: both an athletic behemoth and a pop-culture one. It’s not just that the roster is full of what are effectively ringers, being paid situationally outlandish amounts from what I can’t help ima... See more