Making Uncommon Knowledge Common

One of my fundamental insights along with Lloyd Frank, who's my co-founder at Zillow, and was at Microsoft, and Expedia, and Zillow with me as well, was that a regular person armed with a connected PC that's plugged into the internet was going to in effect, storm the best deal. Was going to be armed with a weapon to tear down every wall that separa... See more

What followed was probably my first clear articulation of Aggregation Theory, albeit without the name. The point about effectively infinite competition, though, is a critical one. Neither reach nor timeliness were differentiators, but rather commodities; the companies that dominated on the Internet were those — Google and Facebook in particular — t... See more

In other words, dominance in a market, not aggregate GMV across many markets, is the goal of any marketplace and ultimately what determines equity value.