Making Things Is Hard

I’m thinking about how the only way to get better at making things is to make things, and to let the thinking happen inside the work – where you can judge a thing based on how it feels – instead of outside the work.

I think a lot of people want to be but they don’t want to do . They want to have written a book, but they don’t want to write the book. They want to be fit, but they don’t want the tedium of working out. They’re ashamed of rejection and they’re ashamed of imperfection. I might want lots of people to subscribe to this Substack, but do I want to work... See more

You don’t feel like a true creator because you haven’t made anything heavy, and deep down, you know light things don’t count. Your output is high, but your imprint is low. You ship, but you do not build. You call yourself a creator, but what have you made that could survive a month offline? A year? A decade? If you stopped posting tomorrow, would a... See more