Making “Social” Social Again

Social networks became “social media,” which, at first, meant receiving content from people you chose to hear from. But in the quest to maximize engagement, the timeline of friends and people you picked to follow turned into a free-for-all battle for attention. And it turns out, for most people, your friends aren’t as entertaining as (god forbid) i... See more

After a lifetime working at mattering, I realized I had under-invested in what really mattered: Relationships.

In other words, social media became... media.