There is no one “singular culture.” Personal perception is the other key variable here.

Culture, particularly our media, has become so participatory, that everyone is self-nominating and submitting their own myths into the zeitgeist. And as a result, individuals play an increasingly powerful role in shaping narratives.

For an organization to operate within society, it must be not just be mindful, but active in these changes — or “tending.” Failure to do so results in lack of resonance and more dire: disruption .

these “cultures” are ever-evolving . (Latin ‘cultura’ = grow, tend, cultivate, to care)

Brian Lange puts it brilliantly: “Transaction is identity exchange.”

Consumers exchange capital for identity, and makers exchange their time, labor and expression for the goods or services they sell. Commerce is a continuous exchange of identities.

Culture is an ecosystem.

Each component from climate, biology, and institutions, to technology, policy and leisure, are all reacting to and informing the next.

For every push, there’s a pull, and for every action, a reaction. And more often than not, contradictions or polar opposites in culture are related to one another.

That we’re currently... See more

Acknowledging this bias or incompleteness is perhaps the most important part of the work.

Answers are mere theory.

Do the dichotomies of reason vs. feeling, objectivity vs. subjectivity, man vs. machine, and physics vs. metaphysics still make sense?

MK: This is the computer-thinking speaking. These are binaries . 0’s and 1’s are for computers, and arguably should only be for computers.

I thoroughly believe, alongside thinkers like Douglas Rushkoff, that we must... See more

Attempting to define, quantify and strategize around the zeitgeist is a game of tag. That’s what we’re after. That’s the Sisyphean task. It’s utterly daunting and exhausting, but that challenge is also where the opportunity (and fun) lies.