Making It Right: Product Management For A Startup World

The product manager’s mission is to achieve business success by meeting user needs through the continuous planning and execution of digital product solutions.

three kinds of specifications: •Functional specifications (how the product should work). •Technical specifications (how the product should be implemented). •Marketing specifications (how the product should be communicated to users).

from French writer and aviator Antoine de Saint Exupéry6 that has helped me over the years: If you want to build a ship, don’t drum people up together to collect wood, and don’t assign them tasks and work. Rather teach them to long for the endless immensity of the sea.

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the product council (I was partial to Intergalactic Product Force, but for some reason that didn’t fly so well). Here’s how it works. The product council is made up of the VPs of every department in the organization: engineering, marketing, support, category, and so on. This body has a weekly meeting where we discuss the current product roadmap and

In collaboration cultures people understand that even though everyone gets a voice, not everyone gets to decide. People are able to air their opinions, argue passionately for how they believe things should be done, and try to negotiate compromises. But it certainly doesn’t mean that everyone has to agree with every decision.

The Long Wow is a means to achieving long-term customer loyalty through systematically impressing your customers again and again. Going a step beyond just measuring loyalty, the Long Wow is an experience-centric approach to fostering and creating it.

The product manager’s mission is to achieve business success by meeting user needs through the continuous planning and execution of digital product solutions.

three things that product managers should never lose sight of: •The ultimate measure of success is the health of the business, and therefore the value that the product provides to users. •Everything starts with a good understanding of the target market and its needs, so that the focus remains on the quality of the product experience. •A continuous