Making a Living Off 'Likes': The New Influencer Paradigm | Andreessen Horowitz

1. The defensive play: It keeps influencers engaged.

3. Fun for fans: It caters to users, not advertisers.

Sponsorships and ads are no longer sufficient – it’s time for social networks both new and old to focus on building tools to allow influencers to make money on-platform.

Subscriptions, also known as channel memberships, may include various benefits: private chat groups, expert paid content, paid Q&As, and native ecommerce.

2. The strategic play: It collects payment information.

In an era of fierce competition and shifting demographic loyalties, it’s more important than ever for social platforms to keep their influencers engaged.

4. A new metric: It allows creators to track not only their followers, but also their superfans.

When influencers can monetize, platforms benefit: