Saved by Emilie Kormienko
Make your Product Onboarding Better by Trying It Yourself
Scott Belsky on the most common mistake founders make when building a product
“Every product has what we call a ‘first-mile experience’, which is the part of your product that the most customers will see. And it’s all drop-off from there. What gets people through the first-mile experience? First, you have to empathize... See more
Startup Archivex.comThe most challenging products must EXPLAIN how something should be done (think Adobe Photoshop, where users must be find training on YouTube or elsewhere to engage — even initially—with the product). Having to explain your product is the least effective way to engage new users (and explains why products like Photoshop struggle to attract non-Pros).... See more
Scott Belsky • Crafting The First Mile Of Product
During onboarding, it must always be clear what the next step is. And that step must appear easy. This is how you build momentum to propel users toward the end of your product journey.