may have a lot of other things to offer, the “default experience”—the one that happens without any additional learning or customization from the user—will determine the success or failure of your product.

lean, mean, learning machines. They have an intense bias to action and a high tolerance for risk, expressed through frequent experimentation and relentless product iteration.

you have to keep that “Why are we here?” question front and center at all times

Does this make my life better? and 2) Is it easy to use?

“growth mind-set”—

At my company, Buffer, we approach everything with a mind-set to “Default to transparency,” which means that we ask, “Why not be open about this?” with everything we do.

The data shows that people who are rich aren’t any happier, so you might as well derive your happiness from what you are doing today.

drive to succeed.

More often than not, the questions I ask myself when encountering a new innovation are: 1) Does this make my life better? and 2) Is it easy to use?