Look for opportunities to lean on familiar patterns or mental models.

More often than not, the questions I ask myself when encountering a new innovation are: 1) Does this make my life better? and 2) Is it easy to use?

Take an internal monthly or quarterly report and make it public. Take something like your monthly marketing report, for example. It might feel scary to share the report in its exact form (i.e., with numbers such as unique visitors or the number of conversions from marketing efforts to paying customers), so you could also try cutting a few details

“growth mind-set”—

you have to keep that “Why are we here?” question front and center at all times

The data shows that people who are rich aren’t any happier, so you might as well derive your happiness from what you are doing today.

At my company, Buffer, we approach everything with a mind-set to “Default to transparency,” which means that we ask, “Why not be open about this?” with everything we do.

effective hook appeals to short-term interests (aka our selfishness and impatience) but is connected to a long-term promise.

“Aging should be conceived of as an era of continual growth and renewal, rather than a period of decline,”