Curiosity is the catalyst for creativity. It’s what allows you to see opportunities and harness the inspiration to seize them. Finding inspiration can be difficult, despite how infinite it is. So rather than waiting for it to find you, create a plan that allows it to flow naturally through you and into your work. So, bring the outside world into yo

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We call it a belief system because it's more than a collection of values. It's how we see the world and what is missing.

1. Make stuff you use every day —it makes for a better life.


2. Make it better —do less if you need to.


3. Nothing is finished —everything can be rethought.


4. Think small —make one small part of the world as it should be.


5. Slow down —put in

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