Magic Words

Words That Work: It's Not What You Say, It's What People Hear

Dr. Frank Luntz

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Words That Change Minds: The 14 Patterns for Mastering the Language of Influence

Shelle Rose Charvet

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Your Magic Powers of Persuasion

Vernon Howard

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The Proverb Effect: Secrets to Creating Tiny Phrases that Change the World

Ron Ploof

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Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words

Joe Vitale

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