Made to Stick: Why Some Ideas Survive and Others Die
The Power of Moments: Why Certain Experiences Have Extraordinary Impact
Chip Heath • 3 highlights
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Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand
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Made to Stick (Heath Brothers):
A sticky idea must be 1) simple, 2) unexpected, 3) leverage a “curiosity gap”, 4) concrete & descriptive, 5) credible, 6) in narrative form, 7) convey enough emotion to inspire action, and 8) appeal to audience’s self-interest
El ABC del Storytelling: Aprende a comunicar historias inolvidables sobre tu marca, producto y servicios (Serie Oratoria y Comunicación Efectiva) (Spanish Edition)
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