Made to Stick: Why Some Ideas Survive and Others Die
Story or Die: How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life
amazon.com
The Power of Moments: Why Certain Experiences Have Extraordinary Impact
Chip Heath • 3 highlights
amazon.com
Made to Stick (Heath Brothers):
A sticky idea must be 1) simple, 2) unexpected, 3) leverage a “curiosity gap”, 4) concrete & descriptive, 5) credible, 6) in narrative form, 7) convey enough emotion to inspire action, and 8) appeal to audience’s self-interest