![Preview of Made to Stick: Why Some Ideas Survive and Others Die](https://m.media-amazon.com/images/I/51Ke663hncL.jpg)
updated 2d ago
updated 2d ago
Made to Stick (Heath Brothers):
A sticky idea must be 1) simple, 2) unexpected, 3) leverage a “curiosity gap”, 4) concrete & descriptive, 5) credible, 6) in narrative form, 7) convey enough emotion to inspire action, and 8) appeal to audience’s self-interest
Hasan Riaz added
5 highlights
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Sam Liebeskind and added
Book Recommendation: Made to Stick: Why Some Ideas Survive and Others Die, by Chip Heath.
Alex Dobrenko and added