Made to Stick

All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

Seth Godin

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Whoever Tells the Best Story Wins

Annette Simmons

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Switch: How to Change Things When Change Is Hard

Chip Heath • 12 highlights

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The Right Story: The secret to spreading your ideas

Bernadette Jiwa • 1 highlight

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