
Machine, Platform, Crowd: Harnessing Our Digital Future

to rethink how investment decisions are made, and substituting data and code for human experience, judgment, and intuition.
Andrew McAfee, Erik Brynjolfsson • Machine, Platform, Crowd: Harnessing Our Digital Future
Instead of filing for patents, they uploaded the plans for Robohand’s parts to Thingiverse, a site where the crowd shares 3D printing files.
Andrew McAfee, Erik Brynjolfsson • Machine, Platform, Crowd: Harnessing Our Digital Future
Wealthfront is a wealth management company that has not only turned away from using human judgment when
Andrew McAfee, Erik Brynjolfsson • Machine, Platform, Crowd: Harnessing Our Digital Future
Instead, they fall back whenever possible on the processes of iteration and experimentation to find unbiased evidence on the quality of a new idea. Managers,
Andrew McAfee, Erik Brynjolfsson • Machine, Platform, Crowd: Harnessing Our Digital Future
first is that it can be hard to find what you’re looking for in an ocean of uncontrolled information, fed by countless free-flowing rivers of contribution. The core solves this search
Andrew McAfee, Erik Brynjolfsson • Machine, Platform, Crowd: Harnessing Our Digital Future
These are users of existing products and services who come to find them deficient and start not only envisioning improvements, but building and using them. Von
Andrew McAfee, Erik Brynjolfsson • Machine, Platform, Crowd: Harnessing Our Digital Future
Google changed the world with the realization that even though the crowd’s online content was uncontrolled, it wasn’t disorganized. It, in fact, had an extremely elaborate and fine-grained structure, but not one that was consciously decided on by any core group of humans. Instead, it was a structure that emerged from
Andrew McAfee, Erik Brynjolfsson • Machine, Platform, Crowd: Harnessing Our Digital Future
Why not just slap sensors on all the gear, conduct surveys and listen to social media to understand
Andrew McAfee, Erik Brynjolfsson • Machine, Platform, Crowd: Harnessing Our Digital Future
applied to just about every other fabrication technique, from cutting glass sheets and ceramic tiles to bending and milling all kinds of metals.