Luxury Domesticity

“What does a luxury magazine have to contribute to the world during a pandemic? To put it bluntly - who cares about expensive chairs?”

Luxury domesticity describes the tangible assets that we all wish we had right now: spacious real estate, yachts, private planes, a car, rare whiskeys. But it also refers to the “socially-approved” status-signaling behaviors like cooking, re-decorating, exercising.

Just like New York City subway in early May was used only by those without any other option, services like a pedicure, a haircut, a fitness class, or clothes fitting delivered in public spaces will be for those without the private alternative.