Luxury Domesticity

Luxury is no longer about simply reviving heritage codes of the past, but rather it’s a dream space. Status is therefore found in radical solutions and ground-breaking projects.

in oneself: access, belonging, taste, experience, privacy, knowledge, self-actualization.

To participate in luxury culture, a person does not even need to participate in the luxury market. They can own, share and trade in luxury images. As the scenarios outlined below show, luxury’s migrating towards ever more imaginary - literally and figuratively - from bizarrely imaginative designs that are bound to do well on TikTok to images t... See more

It’s a fascinating evolution of status... and I’m here for it... for as long as these luxurious buys are additive to our environment — not extractive. Let anyone feel like a hero for as long as it’s to the collective’s benefit.

Consumption and sustainability are paradoxical — we can’t buy our way out of this — but some rebranding won’t hurt. Positio... See more

New Luxury signifies being connected - around community, culture, and ethos. On that foundation, goods and services are given status, and the certainty of