Luca’s Substack

A social currency is a tokenized asset that represents value within a specific community, often used to incentivize engagement, reward participation, and strengthen brand or community loyalty. It operates similarly to traditional currency but derives its worth from social interactions, reputation, and influence.

Memecoins must graduate from being nonproductive images onchain to becoming productive and sentient social currencies that drive crypto forward.

I deeply believe that the Trojan horse for crypto adoption is intellectual property (IP) because of its ability to create trust and credibility in a space that lacks the ladder, and memecoins, like NFTs, are a form of IP.