The Internet enabled unprecedented access to celebrities, and the celebrities who have done best on social media are those who have leaned into this access. Influence is no longer about being an elusive star on the red carpet; influence is about being intimately familiar and relatable.

Talent will increasingly own their audience, with the rise of “channels of one” and community-as-a-service... Equivalents to Substack (where you build and monetize your own email list) will emerge in video, communities, branded products (like Borgo, still pre-launch) and other ways to build, manage, and monetize your audience. Some early breakouts... See more

Influencer marketing isn’t dead, but it is under the same pressure. Engagement is down (as The Business of Fashion has reported), consumer skepticism is up — especially among Gen Z — and feeds are saturated to the point of visual white noise. When everything looks like an ad, people don’t go searching for better influencers. They start looking for... See more