Louis Grenier’s Extremely Uncensored Take on Marketing

Pre-Launch & Beta Readers

• Louis Grenier built in public, sharing snippets and struggles, to keep himself accountable during the book's pre-launch.


• He also implemented a beta reader program, sending a public promise to deliver the book by a specific date.


• Grenier received 249 applications and handpicked ideal reader profiles, including profession

Focus on Foundations

• Instead of panicking and following every marketing trend, focus on foundational principles.


• These core concepts remain constant despite technological advancements and provide stability in a chaotic landscape.

Repeat, Don't Diversify

• Share one core message consistently instead of diluting your efforts with numerous messages.


• Repetition builds familiarity and increases the likelihood of being remembered, similar to Coca-Cola's strategy.

Loyalty's Limits

• Customer churn due to uncontrollable factors like death or relocation necessitates continuous acquisition of new customers.


• Loyalty programs have limited impact on growth and focusing solely on loyal customers can hinder profitability.

Customer Churn

• Customer churn is inevitable due to factors beyond a marketer's control, like customers dying, moving, or changing jobs.


• Loyalty programs have a limited impact because they primarily target already loyal customers.


• 40% of revenue comes from light buyers who may only purchase once.


• Continuous outreach is essential to reach new light and

Book Marketing

• Louis pre-marketed his book "Stand the Fuck Out" for over two years, building anticipation and using it as a personal accountability tool.


• He involved beta readers for feedback, gathering over 5,000 comments which significantly improved the book's quality.

Solicit Feedback for Clarity and Confidence

• Ask for feedback on your book to improve clarity and storytelling.


• Define concepts immediately after introducing them for better understanding.


• Ensure chapter titles are clear rather than curiosity-led like email subject lines.


• Incorporate personal stories into every chapter to enhance engagement.


• Use feedba