In truth, genuinely ‘new things’ are almost always unresolved, unrefined and uncertain. They aren’t optimized, their true purpose is unclear, their features are underdeveloped and their propositions haven’t yet crystallized. New technologies are often exciting, they can present new possibilities, novel ideas can emerge and new conversations can... See more

If that's not bad enough, the second inconvenient truth is that even with the ideas that do prove to have potential, it typically takes several iterations to get the implementation of this idea to the point where it delivers the necessary business value. We call that time to money