Moz is neither an overnight, billion-dollar success story nor a tragic tale of failure. The technology and business press tend to cover companies on one side or the other of this pendulum, but it’s my belief that, for the majority of entrepreneurs and teams, there’s a great deal to be learned from the highs and lows of a more middle-of-the-road sta

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We operate with relatively high gross margins (75 percent and above). We employ very expensive, talented, highly-in-demand engineers, product designers, marketers, and customer service folks. The average Moz salary is more than $100,000/year, and with benefits and taxes, a new employee costs us about $145,000/year. More than 70 percent of our costs

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That’s one of the biggest things I’ve learned about startups: it’s dangerous to go alone. You want people around you who’ve been through this before and are willing to openly share their experiences. That’s why second- and third-time entrepreneurs have such better track records than their first-time peers. And why investors are so much more likely

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