Lorem Ipsum: Empty branding, and the new philosophy of on-brand.
frontify.com
Lorem Ipsum: Empty branding, and the new philosophy of on-brand.
From Brand Strategy to Brand Anarchy
withinsight.substack.com
Something sinister happened over the past algorithmically driven decade: brands took a sharp turn toward efficiency and benefits mindshare, often focusing on a laundry list of functional and emotional whoop-de-doos.
It’s this paint-inside-the-lines mentality that stokes irrelevancy and meaninglessness. And the whole point of a brand is to create an ... See more
It’s this paint-inside-the-lines mentality that stokes irrelevancy and meaninglessness. And the whole point of a brand is to create an ... See more
From Brand Strategy to Brand Anarchy
In the face of AI that standardizes perfection, human traces—mistakes, smudges, scribbles—will become marks of authenticity and emotion. Imperfection will be a luxury. Uniqueness, a rare privilege.