Looking for your glasses while wearing them

culture is a critical alignment tool. It ensures organizations are operating from a shared perspective, using consistent language, and serving a variety of stakeholders who all operate within the same cultural context.

Activities and practices, narratives, and knowledge, which are equally vital components of culture, will instead take precedence. Memes, discourses, aesthetics, language, specialized knowledge and activities, all taking place online, will be the vehicles of lifestyle performance and participation. We’re already seeing plenty of new reading groups, ... See more