Look At Your Business As If It Were a Book – LEVY INNOVATION
I’m convinced that storytelling will be the most differentiating business skill of the 21st century.
Sari Azout • From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework
The Best Story Wins: How to Leverage Hollywood Storytelling in Business & Beyond
amazon.com
Put simply: to highlight the importance of storytelling in work, in life, in all things.A business without a clear story resembles a car without an engine. No matter how much you kick, scream, or turn its crankshaft over, it won’t go anywhere. It’s no more than a dead vehicle sitting (or a dead company walking, for that matter).Like near all things... See more
Tom White • Once Upon a Time
Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire
amazon.com