Put Ideas in Their Place

ideas as simple statements that express an objective and a means for accomplishing it: “In order to _____, we will _____.”

Abstract sources are ones that on the surface seem completely unrelated to your objective. The connection might be metaphorical, random, or nonexistent.

The majority of this book is about bringing inspiration to business, because business in its many forms touches everyone—employees and their families, customers and suppliers, shareholders and governments, the rich and the poor.

Use Ideas and Innovations of Every Size

Explore Sources of Inspiration That Are Close to Home

Inspiration by delight.

“Passion persuades.” “Words create the world.” The messages of these simple sentences are incredibly

Find your passion 4. Challenge assumptions and embrace ambiguity