Instead, they capture the spirit of today and connect it to the near tomorrow.

an EUK Event (Experience, Understanding, Knowledge—we talk more about these events in Chapter

We call that process LAMSTAIH, which stands for Look at More Stuff; Think About It Harder. LAMSTAIH (pronounced “lamb's tie”)

The greatest obstacle to taking risks while generating ideas is our natural tendency to link our egos with our ideas. If people don't like my idea, I'll lose their respect.

but an essential first step is to create lists of the characteristics that define the issue or objective.

Mechanisms are the tools and processes that bring your creativity and innovation to life.

Frame Challenges

Abstract sources are ones that on the surface seem completely unrelated to your objective. The connection might be metaphorical, random, or nonexistent.

Look for New Perspectives from All Three Sources of Inspiration