Anyone who creates a podcast, writes on the internet or shares other creations online over a long enough time, eventually figures out the secret:

The benefit of a creative journey is the path itself. If you can find a creative journey you want to be on, then the opportunities that emerge will also be the ones you want to work on too.

the purpose of writing or creating isn’t to tout a finished product; the value of what we do isn’t in having a sellable thing to make us a profit. it is to fuel our curiosity and reflect who we are in the moment we were creating said thing. we are our process; our work let’s us greet old versions of ourselves like old friends or lovers.

Creation isn’t just about output. It’s a process of becoming. The best work shapes the maker as much as the audience. A founder builds a startup to prove they can. A writer wrestles an idea into clarity. You don’t just create heavy things. You become someone who can.