Local News Works When Cost Structure Isn't Screwed Up

mean anything at all. On the front page of the gray old Times, I’m liable to encounter a chatty article about frying with propane gas. CNN lavished hours of airtime on a runaway bride. The magisterial tones of Walter Cronkite, America’s rich uncle, are lost to history, replaced by the ex-cheerleader mom style of Katie Couric. One reason the notion

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The ongoing collapse of advertising revenue within the creative media landscape certainly exacerbates the issue, with publications forced to rely on reader subscriptions, sponsored content, or pay-for-play coverage to fund their platforms – two out of three of which limit any negative feedback almost entirely.

The economy is interconnected. There are a lot of reasons newspapers have died off. Some were out of their control. I imagine a future where there are plenty of local publications that serve their communities with smart reporting, structured data sets around important issues and great ad products for marketers.