Living in a Lorem Ipsum World: Sometimes We Need to Talk Less and Say More — Jim Carroll's Blog

The best approach to take in our overcommunicated society is the oversimplified message. In communication, as in architecture, less is more. You have to sharpen your message to cut into the mind. You have to jettison the ambiguities, simplify the message, and then simplify it some more if you want to make a long-lasting impression.

Your words must serve the idea. That’s all. In researching this