Living in a Lorem Ipsum World: Sometimes We Need to Talk Less and Say More — Jim Carroll's Blog
Jim Carrolljimcarrollsblog.com
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Living in a Lorem Ipsum World: Sometimes We Need to Talk Less and Say More — Jim Carroll's Blog
The best approach to take in our overcommunicated society is the oversimplified message. In communication, as in architecture, less is more. You have to sharpen your message to cut into the mind. You have to jettison the ambiguities, simplify the message, and then simplify it some more if you want to make a long-lasting impression.
Jack Trout • Positioning: The Battle for Your Mind
Less isn’t always more
Look at the two sentences below, both saying exactly the same thing.
“Women don’t get the recognition they deserve.”
“Ginger Rogers did everything Fred Astaire did. Only she did it backwards and in high heels.”
Yes, the first one’s shorter. Yes, it’s more to the point. But which one might stick in your mind? Clue: you’ve
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