People don’t have one identity and oneself. “Be yourself” is a very western concept.. “Just be yourself” isn’t really actionable advice   because we have so many versions of our self – even when one “self” might be more natural to us than another

Humans tend to be tribal and have a huge propensity for kindness – but within their identified community

People don’t lie to you about who they are – they lie to themselves in your presence

Animal niches tend to come from survivorship and physical environment. Human niches can come from society, ideology, physical geography, etc.