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actively engaging, creating, debating, networking, and marketing yourself are keys to 21st century success
Jonathan Hillis • Come for the course, stay for the community
that LinkedIn never explicitly described itself as a “job seeking” product. This was a concern because there was a bit of a stigma appearing on a site when your coworkers or boss might see, and thus, it was safer to avoid the label. LinkedIn thus adopted a more flexible positioning as a professional networking service.
Andrew Chen • The Cold Start Problem: How to Start and Scale Network Effects
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linkedin.comDave Gerhardt on LinkedIn: If I were running marketing at a B2B startup today, LinkedIn would be our… | 186 comments
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Everything you need to know about LinkedIn can be divided into five segments: your profile, managing contacts, LinkedIn answers, LinkedIn groups, and LinkedIn events.
Shama Hyder • The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
It’s your business developer. Replete with the right keywords, your LinkedIn profile attracts and connects you with people who need what you have to offer. You may not know who might be looking for you, but a profile packed with the right search terms will help you get found. It’s called “planned serendipity.”