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People used to call LinkedIn “work Facebook”, by which I think they meant it's a mindless website where people gab about their work lives. But LinkedIn isn’t really about work in any meaningful sense. Of course, people talk about working on LinkedIn. Oh, how they love to talk about working! No matter the shitty job, no matter the grueling hours, ev... See more

Reduced to its simplest form, LinkedIn is a digital resume. A profile consists of your past work experience, education, skills, and references. The posts, comments, and messages are like a cover letter. But we’ve long decided that there are better ways to showcase your ability than a list of the places you’ve worked, the school you went to, and a h... See more

Although the mainstream business professional does not yet have a compelling reason to spend time on LinkedIn daily, a big focus of the company is to add features to motivate broader regular usage. Recent new feature examples include finding and endorsing service providers such as lawyers and accountants, re-connecting with former colleagues and cl... See more

Come for the network, stay for the jobs: This is akin to the original LinkedIn strategy, but now with a narrower focus. How it works: First build a community or a network of individuals in a certain demographic or vertical, then layer in job opportunities and employers in a nuanced and organic way.

Compared with the fragmented, D.I.Y. Web I knew, social media felt strangely predictable. User profiles on new sites like LinkedIn or Flickr were templated and surrounded by ads. They offered preset options from categories and drop-down menus—age, location, institutional affiliation—and quantified influence through friend and follower counts. The n... See more

LinkedIn may be the social app Silicon Valley product people like to grouse about the most, but while many of the complaints are valid, its sizable market cap is testament to the value of its graph. It turns out if you map out the professional graph, not just today but also across long temporal and organizational dimensions, recruiters will pay a l... See more