added by sari and ยท updated 2y ago
Member Brief No. 1: Linear Commerce
- 1) Commerce: Broadly defined in this context as any model in which a content creator profits from driving transactional behavior rather than merely stoking an intent to buy.
from All The Ways To Make Money In Media Without Ads by Michael Rothman
sari added
- For a number of years, media and commerce operated in a mutualistic manner. For a time, sites like Amazon, Target, and Walmart needed product demand and digital publishers would provide that demand for a percentage of each sale made. It was a win / win. Media could monetize its traffic in new ways and brands could advertise without upfront costs.
from ON NEW MUTUALISM AND MEDIA by PM
sari added
- On Ecommerce and Marketplaces: Look for 1. Positive unit economics on the product, positive contribution margins on products sold. 2. Logistics: how long does it take to get to you? Will people pay for convenience. 3. Ability to browse as a human and connect, products that delight the customer, 4. Hooks the customer going forward, 5. The future is ... See more
from Internet Scale Businesses by Invest like the Best
Jay Matthews added