Rory Sutherland: Life lessons from an ad man
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Rory Sutherland: Life lessons from an ad man
Rory Sutherland – Are We Now Too Impatient to Be Intelligent? | Nudgestock 2024
youtube.comRory Sutherland on Lenny’s Podcast:
Products like Meta Portal TV, Google Glass, Japanese toilets, and wine boxes were amazing products but something about the timing or the marketing was wrong and the consumer never bit
Rory on Japanese toilets: “I think it’s barbaric that the Western Hemisphere dry wipes.”
The reason most people adopt new technology
We don’t value things; we value their meaning.
Rory Sutherland • Alchemy: The Surprising Power of Ideas That Don't Make Sense
Value resides not in the thing itself, but in the minds of those who value it. You can therefore create (or destroy) value it in two ways – either by changing the thing or by changing minds about what it is.