Rory Sutherland: Life lessons from an ad man
ted.com
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Rory Sutherland: Life lessons from an ad man
Sharing what I am watching:
1) Everyone who works on products (and wants to make them successful) should watch this @rorysutherland presentation: https://t.co/012sEWK7f2
This video is ostensibly about advertising, but it is really about human behavior. (2 more videos below)
Shreyas Doshix.comAdvertising adds value to a product by changing our perception of it. An example I love that is not mentioned in the book: for years, few people bought “death insurance.” Then some genius changed the name to life insurance and grew the industry by many billions of dollars. After all, life insurance sounds so much better than death insurance.
Sari Azout • Check your Pulse #14
