This is peak Lifestyle. Easier than ever to launch a brand. More goods than ever. Software-enabled, integrated supply chain driven business models. An explosion of online social media cultures. These elements have become omnipresent, splashed across our lives like the patterned splotches of a magic eye book. Stare long enough, and you begin to see... See more

The social group is broken down into atomized individuals who fight for their right to fulfillment via professional advancement or personal consumption. This system is often sold to us as freedom. Those competing individuals never find true autonomy, however, because they lack the social fabric in which to exercise it.